Golden Rules of Logo Design
A logo is a unique design symbolizing ones organization. Logos help in strengthening an established brand, and get attention of prospective clients and customers in the market place. Key Points on...
View ArticlePackaging: Capturing Customers’ Attention
In marketing, another almost mythical area in the public consciousness, packaging is a primary tool for practically every known form of consumer product. The packaging is literally the product...
View ArticleFacebook Building a Search Engine To Rival Google
A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report. The idea, according to...
View ArticleThe ABC’s of Online Marketing
We have all heard it – “Online marketing is the future of Marketing”. Why exactly is this case? The world has gone digital – Wikipedia has surpassed the encyclopedia as the go to place for...
View ArticleRole of on-page website links in SEO
The role of on-page links to SEO is critical. Links are generally small hyperlink texts you see for navigation on the website. In fact, internal links are points to different content on the same site...
View ArticleAnd the Awards Keep On Coming….
Creative Edge has once again been recognized as one of the Top 100 SMEs in Kenya. Not to toot our own horn but this is quite the achievement; four years in a row! This survey ranks companies that are...
View ArticleResponsive web design versus mobile website design
Before responsive web design became a buzzword in website development, mobile websites ruled the fore. These sites increased with the rise in usage of internet enabled mobile devices to access the web....
View ArticleThe link between web development and business strategy for SME’s in 2013
Most online activities surrounding Kenyan businesses are centered on social media and websites. More Kenyan businesses now have an active account on Facebook or Twitter than they did a few years ago....
View ArticleUniting Colours of Kenya Campaign
Crown Paints Kenya Ltd, Kenya’s No. 1 paint manufacturing company, has launched the “UNITING COLOURS OF KENYA CAMPAIGN”. The campaign’s tagline resonates with the company’s corporate identity to...
View ArticleChoosing a website design company
Websites have become crucial strategy elements for businesses in Kenya. Most companies have secured domains for their brands and a large number of them have an operational website. Those yet to get an...
View ArticleAll Mediums Are Not Equal: Choosing the Best Medium to reach Your Market
Today’s market conditions are a stark contrast of that bygone era, when a single mass medium was all it took to sway the minds of a passive, uninformed, homogeneous audience. With the increasing...
View ArticleThe Social Media Revolution: Why it is here to Stay
Once a preserve of the more tech-savvy companies, social media is increasingly being adopted by corporates to reach out to their target markets. The enormity of the influence of social media is evident...
View ArticleHow to Create Attractive Social Media Profiles for Business Pages
Social media platforms like Facebook, Twitter, Pininterest, LinkedIn and many others are of the hot in as far as online marketing is concerned because that’s where conversations about products,...
View ArticleEffective Ways to Make your Website Social Media Ready
Learn to make social media ready websites Many designers don’t like it when you rattle them on the need for social media integration in the design stage of a website, yet it’s very important. Social...
View ArticleAnd the Awards Keep On Coming….
Creative Edge has once again been recognized as one of the Top 100 SMEs in Kenya. Not to toot our own horn but this is quite the achievement; four years in a row! This survey ranks companies that are...
View ArticleResponsive web design versus mobile website design
Before responsive web design became a buzzword in website development, mobile websites ruled the fore. These sites increased with the rise in usage of internet enabled mobile devices to access the web....
View ArticleThe link between web development and business strategy for SME’s in 2013
Most online activities surrounding Kenyan businesses are centered on social media and websites. More Kenyan businesses now have an active account on Facebook or Twitter than they did a few years ago....
View ArticleUniting Colours of Kenya Campaign
Crown Paints Kenya Ltd, Kenya’s No. 1 paint manufacturing company, has launched the “UNITING COLOURS OF KENYA CAMPAIGN”. The campaign’s tagline resonates with the company’s corporate identity to...
View ArticleChoosing a website design company
Websites have become crucial strategy elements for businesses in Kenya. Most companies have secured domains for their brands and a large number of them have an operational website. Those yet to get an...
View ArticleAll Mediums Are Not Equal: Choosing the Best Medium to reach Your Market
Today’s market conditions are a stark contrast of that bygone era, when a single mass medium was all it took to sway the minds of a passive, uninformed, homogeneous audience. With the increasing...
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